What is SEO?

Well... in short SEO is just a marketing term

SEO stands for search engine optimization and it's a growing business in the tech world.

The number one goal of most upstart companies/websites is to get their site served high on googles search results. So, the first thing the do is google that statement, how to get my website served on the first page of google. And the results will be mostly companies plugging you with services that will magiclly give you what you want.

SEO the new snake oil

There many basic things that can be done to your website giving it the best chance for a high ranking but there is no magic bullet except to have a site that people want to visit. That's right, it just comes down to having good content or a high demanded/popular product.

SEO is not the same as SEM

Many people will get confused at the difference of these two practices. SEM stands for search engine marketing. This is where a company will advertise your business to get more clicks from a search engine. Common SEM practices would be to advertise on sites like Groupon, LivingSocial, Google/Bing/Yahoo, social media or marketing site tailored to their niche. Inshort they help you with advertising online. The shadier SEM companies sometimes call themselves SEO and can guarantee results because they are advertising. Nettrell does not offer SEM.

So if that's the case why does Nettrell provide SEO?

As was stated before, there are basic practices to give your website a fighting chance and these services are listed below:

  • Accessibility
  • Correct Html structure
  • Optimazing speed
  • Keyword research and use
  • Sitemaps
  • Social media (Google, Facebook, Twitter, Pintrest, etc.)